Ascent Financial Solutions was founded in 2011 by our Managing Director, Mr. Prakash Lohana, & before 2011 he was running the same business in his proprietary name. Mr. Prakash brings over 26 years of personal advisory experience. Over the past two-plus decades, our firm has successfully guided clients through multiple major market cycles – including the 2008 global financial crisis, the 2013 taper tantrum, the 2020 COVID-led market crash, and the subsequent recovery. This lived experience across extreme bull and bear markets allows our advisors to remain grounded, rational, and focused on your long-term goals, even during periods of significant market volatility or client anxiety.

We primarily serve High Net Worth Individuals (HNIs) and their families who are seeking strategic, personalised, and comprehensive financial solutions. While we evaluate every prospective client on a case-by-case basis, our services are designed for those who are serious about long-term wealth creation, financial security, and goal-based planning. We serve clients across diverse professional backgrounds including healthcare professionals, business owners, legal experts, financial consultants, and retirees. We encourage you to reach out to us at celebratinglife@ascentsolutions.in or +91 97272 66571 to discuss your specific situation.

We operate under two distinct, regulated capacities — and we are fully transparent about both.

As a SEBI Registered Investment Advisor (RIA No. INA000017064), we charge a professional advisory fee directly from you for financial planning, investment advice, and wealth management services. In this capacity, we earn nothing from product companies – no commissions, no trail fees, no referral income. Our advice is driven purely by your financial goals.

As an AMFI Registered Mutual Fund Distributor (ARN-113059), we also advice on mutual funds for clients who opt for distribution services. In this capacity, we receive commissions from Asset Management Companies (AMCs) as per AMFI guidelines. All such commissions are fully disclosed to clients as mandated by regulation.

Importantly, as per SEBI regulations, both services are kept strictly separate – a client avails either advisory services or distribution services at a given point, not both simultaneously from us. This regulatory framework ensures there is no conflict of interest. Whichever mode you engage with us under, you will always receive complete transparency about how we are compensated, so you can make an informed decision.

Yes, absolutely. Ascent Financial Solutions Pvt. Ltd. holds two key regulatory registrations:

• SEBI Registered Investment Advisor – Registration No. INA000017064 (Non-Individual, Perpetual Validity). Verifiable on SEBI’s official website at sebi.gov.in under the list of Registered Investment Advisors.
• AMFI Registered Mutual Fund Distributor – ARN No. ARN-113059. Verifiable on the AMFI website at amfiindia.com under the distributor registration lookup.

Both registrations reflect our commitment to operating within the highest regulatory standards. We believe complete transparency about our credentials is fundamental to the trust our clients place in us.

We believe that proactive communication is a cornerstone of a strong advisor-client relationship. At Ascent, you are not left in the dark between review meetings. Our team keeps you informed about significant market developments, regulatory changes, or any shifts that could impact your financial journey. In addition to scheduled portfolio reviews, we reach out proactively whenever meaningful action or awareness is warranted. We also publish regular newsletters, articles, and insights so that you remain informed and financially empowered at all times.